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Social Media Marketing Specialist

The Social Media Marketing Specialist program is designed to prepare students for large companies are on the social media bandwagon, too.

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Social Media Marketing Specialist Training

This course is designed to give students the skills to be able to affectively use social media sites like Twitter, Facebook, and Instagram to target potential new consumers, interact with existing audiences, and optimize brands.

What is a Social Media Specialist?

We hear the term “social media” all the time, but do we really know what that is? How is it relevant to business?

In the simplest terms, “social media” refers to a digital platform in which users can share, create, and exchange ideas or information. Social media sites like Facebook or Twitter give businesses a way to communicate with their customers, making it easier to market their products and form a more engaging relationship with the consumer. Within the last 10 years, social media sites have completely revolutionized the way in which companies connect with their audiences, allowing them to create marketing solutions that better serve their brand.

With such a high demand for engaging content, more and more businesses are hiring individuals with the knowledge and skills to drive consumers to their product and connect with their audience through social media sites. That’s where you come in!

You can become a Certified Social Media Marketing Specialist with Meditec’s easily accessible online training course. At the completion of this course, you will be able to:

  • Identify the main elements of the WordPress dashboard, blog post, and backend.
  • Describe the purpose of WordPress themes, static pages, custom menus, sidebars, and widgets.
  • Summarize the techniques for creating good Web content.
  • Define the elements of an optimized blog post and develop a blogging plan for an individual or organization.
  • Identify the main elements and features of Facebook, LinkedIn, and Google Plus and describe how to create optimized Facebook pages, LinkedIn company pages, and Google Plus business pages.
  • Describe the methods used to integrate social networking sites with an existing online presence and discuss best practices and privacy issues when engaging on social networking platforms.
  • Identify and describe the main features of Twitter, the elements of a Twitter update, and how to post images, video, and other types of media to Twitter.
  • Summarize the different options for creating mobile websites and mobile applications.
  • Identify the types of location-based and QR code services and summarize how to use them.
  • Describe the features and applications of media sharing sites like YouTube, Flickr and SlideShare.
  • Summarize how to optimize profiles and media uploads for YouTube, Flickr, Slideshare, and Scribd.
  • Define social bookmarking and crowd-sourced sites and distinguish their features.
  • Create an optimized Pinterest account and discuss how to use Pinterest for business.

Social Media Marketing Specialist Program

Program Course Description:

According to the Burson-Marsteller Global Social Media Check-Up 2012, the majority of the Fortune Global 100’s companies—87 percent—are using one or more of the major social media platforms to communicate with online stakeholders, with Twitter being most popular both for companies and users talking about the companies. Big corporations are also using Facebook, YouTube, Google Plus and Pinterest.

The Social Media Marketing Specialist program helps you master all elements of the most important social media tools, and teaches you how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Worksheets and suggested hands-on activities accompany each lesson.

Social media is no passing fad. It is a necessary part of any successful marketing plan. Social media tactics are vital to effecting word-of-mouth marketing, launching PR campaigns, engaging brand advocates, and generating sales. So, businesses increasingly gravitate to social media to pitch their products by interacting with audiences and sharing content that educates, entertains, and enlightens. But have you ever wondered who’s behind those accounts in this brave new world of social media marketing?

While the channels for promoting a company’s products may have changed—from a print-based environment to one that is becoming increasingly digital-based—the fundamentals of a marketing and public relations position have not.

This Social Media Marketing Specialist program prepares you for a full- or part-time career as a social media marketing specialist or enhances your existing marketing, PR, sales, or business career.

Successful completion of this course not only prepares you for an exciting career in social media marketing, but gives you the skills necessary to adapt to the ever-changing social media landscape.

Program Course List and Course Descriptions:

Introduction to Blogs and Blogging with WordPress: 25 Hours

Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the “social” web by allowing you to contribute original online content, and to add fresh updates to your other social media platforms.

Social Networking Essentials: 25 Hours

Social networking can be the most effective way to market any business or organization on the social web. But using these platforms inappropriately can prove disastrous. This course focuses on the three top social media platforms: Facebook, LinkedIn, and Google Plus. The course demonstrates how to prepare profiles and pages within these popular social networking platforms for business use, with an emphasis on optimization, best practices, and digital ethics. Additional topics include an overview of the platforms’ mobile apps, and automating tasks using HootSuite.

Twitter, Location-Based Marketing, and the Mobile Web: 25 Hours

As the world relies more on mobile technology, micro-blogging tools like Twitter, location-based services like foursquare, and mobile apps gain in popularity. This course provides detailed coverage of the Twitter platform, and introduces you to location-based services. The course continues with an introduction mobile tools and technologies vital to online success.

Media Communities, Social Bookmarking, and Crowd Sourcing: 25 Hours

Media sharing communities like YouTube, Flickr, and SlideShare are an important part of any social media strategy. They offer a platform to connect with others around media, and to get a lot of exposure for individuals and businesses. These media sharing sites also make it easy to share images, video, and documents and integrate them into other social media accounts and websites.

Social Media for Non- Profits: 5 Hours

This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.

Business Presentations: 25 Hours

This Business Presentations course is designed to introduce students to tools and techniques used to create and deliver effective presentations to many types of audiences, including managers, colleagues, and existing and prospective clients.

The goal of this course is to provide the skills and techniques necessary to prepare and deliver effective business presentations. It will be of interest to those who wish to gain insight into effective presentation development and delivery, and want to feel more comfortable making a presentation to a group.

Career Information:

As found on PayScale.com, http://www.payscale.com/research/US/Job=Social_Media_Specialist/Salary

Social Media Specialists median compensation is $41K annually.

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer’s public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

Most companies that utilize social media experts do so as on-site employees who work in the marketing or customer care department, though some businesses allow their social media expert to work from home. In rare instances, an independent contractor may hire out their social media skills on a client-by-client basis. Depending on the company, a social media expert may work in an office environment with other employees who fulfill similar job functions, or they may work from a home office as a telecommuting employee or an independent contractor.

There is no formal education for the position of social media expert, though many employers require potential hires to hold bachelor’s degrees in marketing, communications, or a related field. Individuals who work as independent social media experts often have extensive experience working with those mediums, which includes proven track record of success with different clients and campaigns.

Social Media Specialist Tasks

  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.

Deltina Hay

Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapper’s Guide to the Mobile Web, and The Bootstrapper’s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.

Ms. Hay developed the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide.

Founder of Social Media Power and Plumb Web Solutions, Ms. Hay is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the Independent Book Publishers Association.

Ms. Hay has been programming or developing for the Web for over 25 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.

Instructor’s Program Schedule and Contact Information

Availability: Monday – Friday, 9am to 3pm (Central Time)
Phone: 512-539-2768
Email: [email protected]

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Student Information

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Enrollment Summary

Social Media Marketing Specialist

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