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Fitness Business Manager

The Online Professional Certificate in Fitness Management was developed to establish an industry standard in fitness management education for allied health and fitness professionals...

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Fitness Business Manager

Program Description:

The Online Professional Certificate in Fitness Management was developed to establish an industry standard in fitness management education for allied health and fitness professionals, personal trainers, fitness managers, and entrepreneurs that wish to establish a successful business model and fitness operation.

The certificate prepares students to implement successful business systems in the following settings: private and commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCA’s, JCC’s, college/university centers, recreational settings, and corporate fitness centers. A unique aspect of the program is the optional field internship experience which enables students to practice fitness management concepts in a real life health and fitness setting.

Program Modules and Module Descriptions:

Business Development and Entrepreneurship in Fitness: 50 Hours

  • This course examines the planning process for starting a new venture, as well as the most common approaches to develop a strategic business plan for specific types of health and fitness-related facilities. The course presents the skill-sets and competencies that the fitness manager needs in order to be a successful entrepreneur, owner, or department head. Studies of topics include planning policies and procedures, entrepreneurship, business plan development, budget formulation, and strategic planning.

Financial Principles and Business Concepts: 50 Hours

  • This course provides an introduction to financial and managerial accounting concepts, revenue and budgetary procedures, and the financial status necessary to be a successful business entity in the fitness industry. Topics include fee structures, financial impact analysis, price setting strategies, financial forecasting, and the relationship between financial analysis and strategic business planning. The course examines additional business concepts including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns.

Marketing, Sales and Customer Service Management: 50 Hours

  • This course offers a comprehensive exploration of how successful marketing and branding guides a company’s business strategy and influences, discovers, and creates a demand for fitness services and products. Examination of the elements of the marketing mix as they pertain to the fitness enterprise include sales and service management strategies, customer relationship management methods, and sales techniques in fitness.

Fitness Management and Business Administration: 50 Hours

  • This course provides an examination of the organization and administration of for profit and not-for-profit health/fitness facilities, with emphasis on business management principles and operational concepts, including organizational structure, facility management, industry standards and guidelines, personnel management, and management practices. The course helps the fitness manager develop leadership skills, managerial or administrative skills, and interpersonal or human skills. The course is supplemented by the analysis and review of fitness management situations through observations and case studies.

Optional Elective – Field Internship in Fitness Business Management: 60 hours

  • NOTE: This course is an optional course and is not required to receive the Professional Certificate. Learn to work with professionals in the fitness and health industry for a Fitness Management experience interning at fitness facilities and health centers. Students that enter the program have three unique internship options for placement in a 60 hour internship experience. The internship course requires students to establish informational interviews approximately 4 weeks prior to the internship course start date with several different internship site locations. We work with students on determining the best locations to intern at depending on a student’s short-long term career goals. During the course, students are required to shadow/observe personal training sessions and conduct interviews of the fitness staff, management and personal training clients.

Program Shippable Materials:

  • The 7 Habits of Highly Effective People
  • First, Break All The Rules: What The World’s Greatest Managers Do Differently
  • Performance Management That Drives Results
  • Harvard Business Essentials: Finance for Managers
  • How to Win Customers and Keep Them for Life

This Certificate is designed for:

  • Current managers that are wishing to implement successful fitness management systems
  • Current allied health and fitness professionals and personal trainers interested in establishing a fitness business or becoming fitness managers
  • Education directors of multi-site facilities or chains developing fitness professionals and fitness managers
  • Companies that require the certificate program as a professional development program for employees to achieve key business goals, career objectives, and skills to advance beyond entry-level positions.

Continuing Education:

The following National Organizations/Associations have approved each Fitness Business Management required course for CEC/CEUs:

  • National Posture Institute (NPI) / 5 CECs
  • American College of Sports Medicine (ACSM) / 20 CECs
  • American Senior Fitness Association (SFA) / 2.0 CEUs
  • Health and Fitness Professionals Association (HFPA) / 30 CECs
  • National Council on Strength and Fitness (NCSF) / 10 CEUs
  • National Federation of Professional Trainers (NFPT) / 1 CEC, equivalent to an entire 6 month CEC requirement.
  • National Strength Professional Association (NSPA) / 2 CEUs
  • State of Illinois – Advanced Practice Nurse CE Sponsor / 50 CECs

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Student Information

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Enrollment Summary

Fitness Business Manager

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