Few years ago, people might scoff at the idea of having social media as a profession. I mean seriously, why would companies pay you to be on Facebook all day? But today’s marketing landscape has changed, and brands and companies are embracing the digital shift more and more. If you were a brand and you would like to reach your audience quickly, you turn to social media to get your message across. And it’s not just about selling anymore – it’s more of building a relationship. Cultivating the relationship and getting your brand’s message across are the primary reasons why companies hire social media managers. Companies need someone to look after their relationships and make sure that their brand stays connected and in touch with their market. A social media career is more than just lurking on Facebook or tweeting all day. There is a science behind the profession. Of course, aside from the basic marketing principles, professionals in this field must also be constantly updated with the latest industry trends to The social media landscape has also grown with different platforms sprouting here and there and targeting different audiences. And as it continues to grow and evolve, so does the demand for people who understand social media marketing. Turn your social media obsession into a great career. Take the training at Meditec and become a certified social media professional.