There is no question that employers are actively seeking employees with social media training and experience. This is evident on any job site you visit. A recent LinkedIn study shows that social media marketing is the most in-demand skill in 2013. Job sites such as Indeed also shows that social media related careers are among the top job trends.
What are the most common qualifications that employers are looking for in a social media specialist?
- In-depth knowledge and understanding of social media platforms (Facebook, Pinterest, YouTube, Twitter, WordPress, Instagram, Flickr, etc.) and how they can be deployed in different scenarios
- Excellent technical skills related to social media platforms and tools, and ability to learn new tools quickly
- Excellent written and verbal communication skills
- A self-starter with a proven ability to work both independently and as part of a team
- Aptitude to develop and maintain strong internal and external working relationships
- Understanding of ethical search engine optimization techniques
- Strong communication and presentation skills
- Exceptional organizational skills and attention to detail
- Experience with online monitoring and measurement platforms including Facebook Insights, YouTube Insights, Google Analytics, HootSuite, and Social Mention
- Experience with creating and identifying quality social media content related to specific topics about the company
- Ability to handle multiple tasks, prioritize work, work well under pressure, and meet deadlines
- Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is required
- Ability to think “out of the box” and adapt easily to change
- An innovative thinker with the ability to apply new ideas and learn new tools
Social Media Training for a Social Media Career
It is clear that technical, hands-on skills and knowledge of social media platforms, social media measurement and search optimization are required to become a social media professional. Aside from these skills, it is also equally important for social media professionals to be able to think critically and outside the box. The social media career landscape is still growing and developing. Lots of changes are expected and people who work on this field should be able to cope with these changes as well.
When investigating social media training programs, make sure they include more than just how to use the tools. A good social media training program should teach you skills related to critical thinking, troubleshooting, and innovative planning. The program should also teach a broad approach to social media planning that is not dependent on specific tools.
Meditec’s social media training programs offer training for social media marketing assistant, social media specialist, and social media marketing director positions. Visit our website to learn more on how you can get started on this promising career.